Customer Marketing Manager

Job Title: Customer Marketing Manager Off Trade

Permanent - Full Time

Location: Field based with monthly travel to our offices in Northampton and Wolverhampton

Competitive Salary with extensive benefits: product allowance, bonus scheme, access to 24/7 Private GP services, enhanced company pension contribution, generous holiday (inc bank holidays), life assurance, access to a range of high street discounts and weekly sporting event ticket availability.

Carlsberg Marston’s Brewing Company (CMBC) is one of the leading, historic brewers in the UK. Formed out of a joint venture between Carlsberg UK and Marston’s PLC, we combine over 300 years of shared values, history, and heritage in UK brewing.

We are now recruiting for a Customer Marketing Manager to join us. Reporting to the Head of Customer Marketing, this role will be responsible for driving top-line growth through excellent execution of our brands within strategic off trade customers and adopting an evaluation and ROI approach in-order to optimise our investment.

Key Accountabilities:

To drive the implementation of the activation programmes and brand campaign toolkits across the off-trade channel
To develop and build strategic off trade customer partnerships aligned to business segmentation.
To support our step up in premium agenda through raising the creative bar of our brand and category led activation.
To deliver key initiatives aligned to off trade channel strategy to contribute to the premium growth delivery.
To support the Senior CMM through the off trade commercial planning process and work with sales team to build account plans.
To work with the brand, commercial and category teams to tailor plans to suit individual customer needs.
To help embed a commercial culture within the customer marketing team, ensuring pre and post evaluations and ROI disciplines for every major piece of activation.
To drive a consumer-focused culture within the team, ensuring the right balance between consumer & non-consumer facing activity – with the priority to drive brand visibility & trial through the channel path to purchase.
To present channel and activation initiatives to sales colleagues & key customers through compelling selling.
To manage the off trade marketing customer budgets with high levels of cost control.

Experience and Key Attributes required:

Experience of customer management and customer execution
Strong insight, consumer, category and customer focus
Successful experience of translating business agendas into growth plans and driving to best in class execution of these
Proven ability to think strategically and creatively
Managing budgets with exemplary attention to detail
Management of end-to-end planning at a total channel level
Experience of influencing at a senior level

This is an exciting time to join the business whose founders believed in quality, research, and developing the community. They looked to the future, prizing long-term growth over short-term gain. At Carlsberg Marston's Brewing Company (CMBC), we are making a difference. Diverse people with diverse skills, working together and at speed. Navigating changes in society, technology, and consumer preference.

Apply today and a member of the recruitment team will be in touch!

#PursuitOfBetter

CMBC is a new company, fuelled by highly engaged, empowered and passionate employees who will go above and beyond to deliver best in class customer service and help grow our portfolio of brands and business. With their entrepreneurial spirit, these employees take personal accountability and initiative to act and find solutions. Our employees work hard and have fun, enjoying supportive relationships that extend across the whole business.