Field Based, GB
Senior National Account Manager - Co Op
Job Title: Senior National Account Manager – Co Op
Location: Field Based – some weekly travel is expected to our head office in Hemel Hempstead, along with customer visits (Manchester) and other Carlsberg Britvic sites
Job Length: Permanent – Full Time
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. As the Dynamic, Multi-Beverage Powerhouse, we are united by a single, consistent goal: ensuring our people thrive.
About the role:
We are now recruiting for a Senior National Account Manager. Reporting to the National Account Controller, this role will be responsible for leading the relationship with Co-Op, managing negotiations and the development of account strategy to deliver company volume, profit and market share targets.
Role Responsibilities:
- Develop customer‑specific strategic and tactical plans aligned with channel goals to drive revenue, share, and trading contribution.
- Management of 1 direct report, capable of developing, supporting and guiding them to achieve team and business objectives.
- Build outlet‑level execution plans and negotiate successful delivery with customers.
- Lead point‑of‑purchase deployment and provide agile feedback to Planning & Execution teams.
- Manage pricing changes, including pre‑conditioning, execution, and objection handling.
- Collaborate with Customer Logistics to forecast volumes accurately and support business planning.
- Drive a proactive customer contact strategy to identify and convert new business opportunities.
- Lead high‑quality, well‑prepared customer meetings and ensure the team follows the same standards.
- Monitor account performance, implement corrective actions, and drive cross‑functional collaboration.
- Spend time in outlet to gather insight, validate execution, and coach team members to ensure plans land in trade.
- Own account P&L, manage budgets for maximum ROI, oversee key rebates/claims, and use CRM tools to manage all processes.
Experience and Key Attributes:
- Experience within a National Account Manager role within an FMCG business is essential.
- Strong commercial acumen to enable development of strong BSD commercial propositions which can be developed into account plans & implementable in outlet execution plans.
- Understanding and confidence with P&L management and with management of both volume and profit forecasting processes
- Strong selling and negotiation skills, with a compelling an inspirational communication style
- Excellent interpersonal skills and written and oral communication skills to enable the development of highly effective internal and external partnerships
- A highly developed influencing style and comfortable with constructively challenging and being challenged
- Proficient in personal planning and time management
- Experience of budgetary management – trade investment
- Experience in category development or customer category development (desirable)
Our commitment to diversity equity & inclusion
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.
We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Application Process:
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.
We look forward to receiving your application.
This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.
