Customer Marketing Manager

Job Title: Customer Marketing Manager – On Trade

Location: Field Based – Weekly travel expected to customers, agency meetings or Carlsberg Britvic sites

Job Length: Permanent – Full Time (35 hours)

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK.   As the Dynamic, Multi-Beverage Powerhouse, we are united by a single, consistent goal: ensuring our people thrive.

About the role:

We are now recruiting for a Customer Marketing Manager who will develop and implement effective activation strategies across a dedicated set of world class On Trade customers such as KFC, Marstons, the o2 and Cineworld.

Role Responsibilities:

• Partner with Brand Marketing to shape annual activation plans and deliver standout in-outlet campaigns that boost purchase and grow Carlsberg Britvic brands across the On Trade.
• Manage high-quality point-of-purchase execution, aligning commercial plans with customer needs while prioritising investment for maximum impact.
• Enhance ROI from activation spend, increasing customer reach, rate of sale growth and incremental profit through a performance-led approach.
• Engage and align senior stakeholders both internally and externally to deliver initiatives that support brand, customer, and commercial goals.
• Equip sales teams with compelling B2B activation tools, events and trade show support that increase customer engagement.
• Manage agency partnerships to ensure high-quality delivery, innovation and performance across activation and B2B activity.
• Build and maintain productive relationships with key strategic customers to unlock growth opportunities.

Experience and Key Attributes:

• Demonstrated experience building brands through customers, with exposure to the on-trade channel.
• Solid experience delivering commercial results, managing significant budgets, and improving agency effectiveness and ROI.
• Effective communication, presentation, and stakeholder management skills, with the ability to engage and inspire audiences from frontline teams to senior leadership.
• Highly collaborative, with experience working across multiple functions to build aligned plans and deliver results in a changing environment.
• Commercially aware and structured, able to prioritise across a diverse portfolio, solve complex challenges, and turn insight into action.
• Skilled at translating strategic objectives into impactful customer marketing plans and activation programmes within dynamic, competitive markets.
• Ability to develop productive customer partnerships through joint business planning, building engagement and mutually beneficial growth.
• Builds lasting customer partnerships by aligning on business plans that increase engagement and lead to mutually beneficial growth.

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

 We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

Application Process:

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

We look forward to receiving your application.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.