Head of Customer Investment - Off Trade

Job Title: Head of Customer Investment - Off Trade

Location: Hybrid – weekly travel to Hemel Hempstead

Job Length: Permanent – Full Time

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK.  As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed. 

About the role:

As Head of Customer Investment, you will lead the development and governance of trade investment principles across all customer investment types at Carlsberg Britvic.

Role Responsibilities:

• Act as a strategic partner in commercial transformation, ensuring systems and processes support effective implementation, tracking, and optimisation of trade investment plans.
• Influence system design to embed investment principles and benchmarking, enabling data-driven decision-making across the organisation.
• Lead analysis of trade investment performance against strategic benchmarks, providing full visibility and documentation of customer investment.
• Deliver timely, actionable insights that inform commercial strategy and drive smarter investment decisions.
• Develop and champion best-in-class ROI methodologies and decision-support tools to maximise value and support long-term growth.
• Partner with senior leadership to define investment principles, set ambitious targets, and align with strategic growth objectives.
• Drive cross-functional collaboration during annual planning to identify priority investment areas and embed strategic investment priorities into customer plans.
• Establish and align stakeholders on targeted investment savings or re-deployment opportunities, enhancing ROI and strategic impact.

Experience and Key Attributes:

• Previous experience within finance, sales, or revenue growth (RGM), ideally within an FMCG business.
• Proven commercial experience of managing a P&L, including ownership of revenue, trade spend, and margin delivery.
• Deep understanding of P&L mechanics, particularly managing from List Price to Net Price, including trade terms, discounts, and promotional spend.
• Strong analytical skills and commercial judgement, with experience translating complex data into actionable investment decisions
• Demonstrated experience using financial data to inform commercial decisions, such as pricing strategy, promotional ROI, or investment allocation.
• Excellent communication and influencing skills, with the ability to engage stakeholders across all levels, from operational teams to senior leadership.

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

 We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

Application Process:

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

We look forward to receiving your application.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.