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Posting Date:  7 Jul 2026
Location: 

Hemel Hempstead, GB

Entity / company:  Carlsberg Marston’s Brewing Company

Senior Brand Manager - Fuel

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Job Title:  Senior Brand Manager – Fuel (Gatorade, Rockstar & Purdey’s)

Location: Hybrid – Hemel (with expected travel 2 days a week to a Carlsberg Britvic site, agency site or head office)

Job Length: 12 Months FTC – Full Time

Competitive Salary with extensive benefits:

 

  • Monthly product allowance – alcoholic & non-alcoholic options available
  • Private Medical options
  • Life Assurance
  • Company bonus scheme
  • Access to 24/7 GP services
  • Enhanced pension contribution
  • Generous holiday (inc bank holidays)
  • Access to a range of high street discounts

 

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

 

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK.   As the Dynamic, Multi-Beverage Powerhouse, we are united by a single, consistent goal: ensuring our people thrive.

About the role:

We are now recruiting for a Senior Brand Manager for Fuel – including Gatorade, Rockstar and Purdey’s. In this role, you will pair strategic clarity with effective execution, collaborate with senior stakeholders across multiple organisations, and contribute curiosity, creativity, and drive to a fast-changing Fuel category.

Role Responsibilities:

  • Manage Gatorade’s UK debut, building the strategy and delivering a compelling entry into the market.
  • Create and implement a launch strategy that builds scale, improves market fit, and produces meaningful commercial outcomes.
  • Engage and align senior stakeholders across multiple teams and partner organisations.
  • Shape brand positioning, go-to-market plans and standout consumer campaigns with marketing, commercial and innovation partners.
  • Own the performance of Purdey's and Rockstar, delivering profitable and sustainable growth.
  • Optimise portfolio, SKU mix and brand roles to enhance business value while reducing complexity.
  • Unlock efficiencies across marketing investment, resources and portfolio architecture.
  • Partner with commercial teams to deliver effective pricing, promotional and trading strategies that accelerate performance.

Experience and Key Attributes:

  • Experience building brand strategies, delivering impactful campaigns, and growing commercial results.
  • Broad commercial acumen with experience managing brands within complex portfolios and categories.
  • Effective stakeholder management and communication skills, with the ability to align teams around a clear vision.
  • Big-picture oriented, with the skill to translate long-term plans into consistent, high-quality results.
  • Demonstrated ability to deliver consumer-led initiatives that support brand growth and market impact.
  • Innovative, forward-thinking, and solutions-focused, with the confidence to take initiative.
  • Resourceful and collaborative, with effective leadership skills in changing, multi-stakeholder environments.
  • Highly organised, accountable, and able to prioritise effectively in a complex business landscape.

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

 We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

 

Application Process:

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.


We look forward to receiving your application.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.

Apply now »