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Posting Date:  12-Nov-2021
Location: 

Wolverhampton, GB

Entity / company:  Carlsberg Marston’s Brewing Company

Brand Manager - Hobgoblin

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HOBGOBLIN Brand Manager 

Location: Flexible 

Competitive salary & excellent benefits

 

Extraordinary beer seeking an extraordinary person. Do you defy the ordinary, resist conformity and fight mediocrity?  Do you listen to your inner outlaw and embrace being different?  Then we want to hear from you.

 

Hobgoblin is one of the UK’s fastest growing premium ales brands.  Born out of the notoriously characterful and eccentric Wychwood Brewery where being different sits at the very heart of our DNA. 

 

With audacious plans, an exciting opportunity has arisen to help build the future of Hobgoblin one pint at a time.  Reporting into the Director of Marketing for the Ales portfolio, you will lead the execution of the Brand Plans to deliver commercial growth of the brand family.  To be successful in this role you will have a thirst to learn and absorb new information.  A strong team player with the ability to engage & inspire your audience.  A keen interest in the beer category, enthusiastic about this legendary brand and not afraid to seek a different path. 

 

Reporting to the Director of Marketing for Ales, you will deliver the strategic marketing plan to drive growth of the Hobgoblin brand in the UK. You’ll be an ambassador for one of the most exciting beers , already in significant growth with more opportunities ahead. You will be responsible for the growth and activation of the brand in the UK covering all elements of the marketing mix.

 

Carlsberg Marston’s Brewing Company is one of the newest brewers in the UK. Formed out of a joint venture between Carlsberg UK and Marston’s PLC, who are both shareholders, we combine over 300 years of shared values, history and heritage of UK brewing. The business has a strong portfolio of world beers and ales including Carlsberg, San Miguel, Wainwright, and Erdinger and is in the top 4 beer businesses in the UK.

 

To learn more about this fantastic brand please visit Home - Wychwood Brewery

 

You will be responsible for:

 

  • Producing and delivering clear and focused plans that deliver ROI on ATL and BTL investment.
  • Drive overall profitable growth of the brand P&L.
  • Influence across the team (Marketing & Sales, Marketing Strat and Planning) to deliver maximum value for 3xC’s/Triple Win (Customers, Consumers and the organization); built from insight.
  • Work closely with the sales teams to drive brand distribution and ensure gold standard execution.
  • Appropriate mix development: packaging, pricing strategy, marketing / sales support plan.
  • Media planning ensuring impact and effectiveness of marketing spend.
  • Sponsorship and activation accountability to ensure it delivers brand ROI.
  • Day to day management of the marketing budget and spend.
  • Protect brand attributes across a wide range of internal stakeholders.
  • Hold senior relationships with brand and agency partners
  • Alignment and execution of the innovation pipeline to drive brand strategy and agenda. Success measured by the return generated by Innovation in the market.

 

You will have the following skills & competencies:

 

  • Experience within the drinks industry.
  • Ability to operate at a senior level whilst having a hands-on approach to delivering success.
  • Broad experience and understanding across breadth of marketing fundamentals.
  • Fast paced, commercial and decisive, understanding the needs of customers, consumers and the business.
  • Successful experience of translating business agendas into plans and driving execution of these.
  • Obsession with plans that can be effectively executed and deliver on expectations.
  • Proven success in developing advertising and promotional materials across a mix of media.
  • Experience in developing a wide variety of creative advertising solutions to deliver brand growth aligned with portfolio and consumer.
  • Media Planning knowledge of traditional and new media channels and media agencies including digital marketing.
  • Excellent skills in developing and understanding consumer insight to develop strategies.
  • Strong communication and presentation skills
  • Strong ability to distil data and project plans into clear actionable recommendations for senior management and team members.

 

You will demonstrate the below behaviors:

 

  • Passionate for our business and driven to deliver for the organisation.
  • Experience of getting the most out of the people you work with.
  • Able to build and drive execution across the organization – ensuring clear focus, whilst setting high standards of execution in others and ensuring these standards right through to customer.
  • Intellectual horsepower to be able to work cross functionally and lead/contribute across the virtual teams.
  • Results oriented with a passion for driving initiatives to completion and delivering on all commitments.
  • Ability to inspire people in the brand stories in an engaging and brand aligned manner.
  • Ability to manage complexity and ambiguity with optimism. 
  • Disciplined and focused in their approach to work – able to move from concept to action at the right time and able to keep self and teams focused on the right priorities.
  • High levels of Initiative - Agile/Street Smart/Entrepreneurial in order to respond to changes in the market or internally.
  • Able to develop accountability across the organization and enable teams to drive their part of the business without unnecessary interference
  • Other relevant job titles: Assistant Brand Manager Marketing, Junior Brand Manager

CMBC is a new company, fuelled by highly engaged, empowered and passionate employees who will go above and beyond to deliver best in class customer service and help grow our portfolio of brands and business. With their entrepreneurial spirit, these employees take personal accountability and initiative to act and find solutions. Our employees work hard and have fun, enjoying supportive relationships that extend across the whole business.

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