ALIGNMENT, ACCOUNTABILITY & ACTION

We strive to create a team-based, high-performance culture in order for us to realize our ambition to be the most successful, most professional and most attractive brewer in our markets. Alignment, Accountability and Action (3A) are thus a key enabler of our SAIL'22 strategy to help us shape a winning culture, and work as one team towards one common goal.

ALIGNMENT, ACCOUNTABILITY & ACTION

We strive to create a team-based, high-performance culture in order for us to realize our ambition to be the most successful, most professional and most attractive brewer in our markets. Alignment, Accountability and Action (3A) are thus a key enabler of our SAIL'22 strategy to help us shape a winning culture, and work as one team towards one common goal.

ALIGNMENT

ACCOUNTABILITY

ACTION

  • Triple A

    The way we work throughout the Carlsberg Group To deliver on our goals, we work from an engaging winning culture with clear roles and accountability. This is based on the principles of Alignment, Accountability and Action – what we call Triple A. Triple A helps us to agree on what we should and who does what, as well as what is our personal responsibility, and to make sure we get things done.

Triple A

The way we work throughout the Carlsberg Group To deliver on our goals, we work from an engaging winning culture with clear roles and accountability. This is based on the principles of Alignment, Accountability and Action – what we call Triple A. Triple A helps us to agree on what we should and who does what, as well as what is our personal responsibility, and to make sure we get things done.

 "Triple A serves as a foundation for developing our culture, as well as the yardstick
for evaluating and developing our employees. Alignment, Accountability and Action
are the hallmarks of the type of person we want and the way we want to work."

- Mads Junget Madsen, HR Director in Carlsberg Denmark


"Triple A serves as a foundation for developing our culture, as well as the yardstick for evaluating and developing our employees. Alignment, Accountability and Action are the hallmarks of the type of person we want and the way we want to work."

- Mads Junget Madsen, HR Director in Carlsberg Denmark