Business Development Manager

Business Development Manager - GTM Transformation

In the recently announced Accelerate SAIL strategy, driving digital transformation has been called a key priority for Carlsberg. The GTM transformation team – as a part of Group Commercial in Copenhagen - has a crucial role in defining, designing & helping deliver initiatives to build best-in-class digital capabilities for Carlsberg across Asian & European markets. 

We are now looking for a business development manager in the transformation team to coordinate Carlsberg’s eB2B partnerships with marketplaces & other digital platforms. This role plays a critical role in expanding the company's presence and increasing sales with key online marketplaces.

This is an excellent opportunity for an experienced professional to have an impact on Carlsberg’s digital journey.

Come and join a diverse and enthusiastic community of professionals!

What you’ll be doing

Develop Partner Strategy   

• In this global role, you will work closely with the digital transformation team, along with regions and markets, to develop a global marketplace partnership strategy for Carlsberg.
• You will work closely with the transformation director to ensure that all partnerships (existing & new) are in line with Carlsberg’s business priorities and digital agenda.
• You will work closely with regional commercial leadership and market teams to establish the right on-platform strategy in terms of assortment, price, promotion, etc. for marketplaces.
• You will also monitor Carlsberg’s global relationship with the marketplace partners, in close collaboration with the market and regional teams. 
• You will work with internal & external stakeholders to ensure a high partner NPS score and consequently create a plan to improve our partner service and satisfaction level.

Prospect potential partnerships

• You will be responsible for providing regular intelligence to the Carlsberg leadership on key happenings and opportunities about marketplaces, across the beverage industry, distributors, and competitive apps, globally.
• You will be responsible for identifying new/potential partnership opportunities for Carlsberg through a global and regional lens. 
• You will collaborate closely with market and regional teams to learn from current effective partnerships and use learnings to formulate a strategy for new/potential partnership opportunities. 

Execution & performance monitoring

• You will monitor Carlsberg's performance in each partner/region, against KPIs, and consequently present insights and recommendations to Carlsberg commercial leadership for improving performance, developing future partner strategy, and planning investments.

What we’re looking for

This role combines business insight, interpersonal skills, analytical abilities, and a customer-centric mindset.

If you have:

• Strong understanding of B2B eCommerce - Comprehensive knowledge of the B2B e-commerce landscape, including different platforms, market trends, and best practices.
• 5+ years’ experience working with marketplace partnerships, particularly in combination with digital transformation topics and the CPG industry.
• Strong interpersonal and relationship-building skills to establish and maintain productive partnerships with the marketplace, vendors, and other stakeholders.
• Ability to negotiate partnership agreements, and terms of trade with marketplace partners to achieve mutually beneficial outcomes.
• Proficiency in analyzing data and metrics to identify market opportunities, track performance, and optimize partnership strategies.
• Commitment to understanding customer needs and preferences to tailor partnership strategies and deliver high value to marketplace platforms.
• Drive and motivate to achieve performance targets, revenue goals, and other key performance indicators related to marketplace partnerships.
• Advanced English communication skills, both in speech and writing.

You can:

• Enable collaboration: In this cross-functional role, we are looking for someone with a significant ability to collaborate with cross-functional teams such as marketing, sales, operations, and finance to align partnership strategies with broader business goals.
• Manage multiple projects simultaneously and meet deadlines to ensure the effective execution of partnership initiatives.

What you can expect

In Carlsberg, we are brewing for a better today and tomorrow… and what we can offer you is an equal opportunity to grow across our company. We believe that each employee drives their own seat designing their career path and we fully support them endeavoring to create as many development opportunities as possible through internal promotions, Short / Long Time Assignments (STA/LTA), and horizontal moves within different markets.

All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

We encourage you to visit and learn more about our DE&I Strategy: Sustainability » Our ESG programme » Diversity, Equity and Inclusion « Carlsberg Group

If you join our team, some of the benefits you’ll enjoy are:

• Annual bonus based on company and individual performance
• Unlimited soft and coffee drinks in the office
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of Carlsberg City District in Valby, Copenhagen
• Opportunities to have fun together during regular Friday bars with alcohol and alcohol-free drinks.
• Being part of a company with an enormous heritage and a strong connection with Denmark’s Capital City

At Carlsberg, we pride ourselves on being Purpose-led and Performance-focused in everything we do. Our diverse perspectives, unique abilities, and experiences don’t just shape our Performance, they make us who we are across the Group.

With so many iconic brands, we know our differences are what make us stand out. And while we are different, we are unified by our shared Purpose: Carlsberg should be a force for good, dedicated to brewing for a better today and tomorrow.
 

Interested?

The deadline for applying is the 5th of May. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We are looking for receiving your application!

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.