Purpose: We look back to move forward
Our founders believed in quality, research,
											and serving the community. They looked to the future,
											prizing long-term growth over short-term gain.
											Over the years, these shared values have
											evolved to our purpose:
											that we are brewing for
											a better today and tomorrow.
											Imagination and fresh thinking are in our DNA.
											We won't rest on past inventions; we'll
											strive to do more for the world, and do it
											responsibly.
 At Carlsberg, we are
											making a difference. Diverse people with diverse skills,
											working together and at speed.