Senior International Brand Manager

Senior International Brand Manager Core Beer, Carlsberg Export & License

Do you want to work with global brands in an international environment and be close to markets? Join the Core Beer brand team at Carlsberg Export & License!

Who we are

Carlsberg Export & License (CE&L) is responsible for our business across 120 markets, where Carlsberg Group does not own a local brewery and therefore works with local partners (brewers and distributors).

The Core Beer brand team is based in Copenhagen at the Carlsberg HQ and covers both Carlsberg and Tuborg across all CE&L markets, amongst which Ireland, Turkey, Israel, Romania, Korea, Australia, Belgium and the United States are some of our key markets (just to name a few).

CE&L Core Beer is responsible for 27% of global Carlsberg volume and 30% of global Tuborg volume, and therefore a key stakeholder with Group Commercial.

What you’ll be doing

As Senior International Brand Manager you will be the marketing voice of Carlsberg and Tuborg brands towards our CE&L markets.

You will work closely with local marketing teams from our partners, internal stakeholders within CE&L and Carlsberg Group, as well as agencies that are supporting the various projects.

Because of the great variety of markets, there will always be new opportunities or challenges (some foreseen, some unforeseen), which makes working with Export & License very exciting and a great opportunity to develop your brand marketing capabilities and stakeholder management skills – whilst being able to make an impact to the overall Carlsberg business. This role reports to the Marketing Manager Core Beer in CE&L.

Your primary tasks and responsibilities include:

• You will be the main point of contact on marketing for your focus markets, and have regular meetings with partners – this can be over Teams but also traveling to our partners, as face-to-face contact is the key to building and maintaining positive relationships.
• You will build annual brand plans with our key markets. Plans that are built up by diagnosis, strategy, and execution initiatives, with clear targets and KPIs, which will be tracked and reported on.
• You will be a key driver for the 3-year planning process, identifying new growth opportunities.
• You will work closely with the teams in Group Commercial and will be part of workstreams on key projects for the global brands.
• You will lead marketing workstreams on innovation projects for your relevant CE&L markets. This ranges from developing concepts for testing  - to creating final toolkits together with or for our partners.
• You will be the brand guardian for Carlsberg and Tuborg brands towards our partners, ensuring consistency and efficiency – but also improve the status quo where needed if local insights, regulations, or opportunities require this.
• You will assist and steer our partners in creating best-in-class insights that can guide your shared efforts within the market space, as well as offer ideas and solutions to specific market challenges.
• You will endeavor to be a thought leader on beer marketing for our partners by way of a global overview of best practices and learnings.
• You will keep track of performance in our key markets, following closely how new launches are doing, how campaigns are performing – and if corrective actions need to be taken in case things are not on track.
• Lastly, you will be at the forefront of one of CE&L’s most important missions within Carlsberg Group: finding, exploring, and establishing new markets in close collaboration with your colleagues in Commercial and Business Development, building marketing plans from scratch basis limited insights.
• Budget planning, lead, and optimization.

What we’re looking for

To be a great candidate for this role and the team we are looking for someone who:

• Has a minimum of 5+ years of brand marketing experience (local or global).
• Previous experience in marketing agency (ATL or BTL), sales, trade marketing, is advantageous.
• Has a relevant education in Business Administration, Marketing, Branding etc.
• Is excited for brand marketing, trade marketing, insights-to-action, and commercial development.
• Has solid organizational and stakeholder management skills.
• Is creative, curious, open-minded, and eager to learn.
• Can effectively collaborate and has a can-do mentality.
• Enjoys working in an international environment and learning more about the world.
• Is fluent in English both written and spoken.
• Is ready to spend up to 50% of the time traveling and is ready to relocate to Copenhagen.

What you can expect

• Learning opportunities for growth and development.
• Working with a diverse variety of markets and cultures.
• Working with key stakeholders of E&L business and high visibility.
• Opportunities to travel to markets and expand your horizon.
• A truly purpose-oriented company with an effective CSR strategy.
• An informal and social work culture with enthusiastic colleagues.

Interested?

Apply through the link. Please notice that this is the only way we accept applications.

The deadline for applying is the 13th of February. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.