INTERNATIONAL COMMERCIAL GRADUATE PROGRAMME

The International Commercial Graduate Programme is a two-year programme consisting of rotations in different positions across functions and business units within Group Commercial and Carlsberg Export & License. You will experience a steep learning curve and exposure to new challenges. Based in our Central Office (HQ) in Copenhagen the programme takes the graduates through marketing and sales roles across different functions, business units and sales channels. One rotation is always done abroad and will take you to one of our local markets outside Denmark.

INTERNATIONAL COMMERCIAL GRADUATE PROGRAMME

The International Commercial Graduate Programme is a two-year programme consisting of rotations in different positions across functions and business units within Group Commercial and Carlsberg Export & License. You will experience a steep learning curve and exposure to new challenges. Based in our Central Office (HQ) in Copenhagen the programme takes the graduates through marketing and sales roles across different functions, business units and sales channels. One rotation is always done abroad and will take you to one of our local markets outside Denmark.

WHAT DO WE OFFER?

The International Commercial Graduate programme is a stepping-stone for junior talents with a commercial mindset and education looking for an ambitious career with international possibilities. During the programme you will have biannual workshops, you will be assigned a senior mentor who will support your professional and personal growth and you will work with some of the best people from the industry.

Our commercial organisation is truly international by both population and mindset, which will give grow your perspective and outlook on the projects and tasks you will be working on. As a commercial graduate you will be given lots of responsibility and have the opportunity to work with several of our iconic brands.

WHAT DO WE OFFER?

The International Commercial Graduate programme is a stepping-stone for junior talents with a commercial mindset and education looking for an ambitious career with international possibilities. During the programme you will have biannual workshops, you will be assigned a senior mentor who will support your professional and personal growth and you will work with some of the best people from the industry.

Our commercial organisation is truly international by both population and mindset, which will give grow your perspective and outlook on the projects and tasks you will be working on. As a commercial graduate you will be given lots of responsibility and have the opportunity to work with several of our iconic brands.

ROTATION LIFECYCLE

The Commercial Graduate programme consist of 3 rotations where one of them will be a project rotation abroad. Depending on the project this rotation will be 6-8 months. Your two other rotations will be 8-9 months each. Our commercial organisation is very dynamic, and we want you to get the best and most complete experience possible. Therefore, we require you to have an open and flexible mindset about your rotations. Sometimes project rotations abroad are not finalized before a month or two prior to you going. This is also a reflection of how it sometimes is to work in a global commercial role. Therefore, the right fit will enjoy the ride and grab all the possibilities that comes with it. Below you will find a bit more information about the content of each rotation.

ROTATION LIFECYCLE

The Commercial Graduate programme consist of 3 rotations where one of them will be a project rotation abroad. Depending on the project this rotation will be 6-8 months. Your two other rotations will be 8-9 months each. Our commercial organisation is very dynamic, and we want you to get the best and most complete experience possible. Therefore, we require you to have an open and flexible mindset about your rotations. Sometimes project rotations abroad are not finalized before a month or two prior to you going. This is also a reflection of how it sometimes is to work in a global commercial role. Therefore, the right fit will enjoy the ride and grab all the possibilities that comes with it. Below you will find a bit more information about the content of each rotation.

MARKETING ROTATION - In the marketing rotation, you will be supporting the development of brand strategies and plans for how to develop and win new markets, customers and consumers. You will be supporting implementation of global initiatives in the local markets and follow up on results. This is your chance to work with some of our iconic brands such as Carlsberg, Tuborg, Brooklyn, Kronenbourg, Sommersby and many more.

COMMERCIAL ROTATION - In this rotation, you will be assigned to one of our commercial teams, which includes Digital Marketing, Sales Excellence, Commercial Insights, Value Management and commercial business units. The purpose is to gain understanding of how enablers work as an integrated part of executing a strategy and how you will be supporting the sales function in developing current and new business opportunities in the local markets, meeting with customers and partners in order to grow profit and brand equity.   

PROJECT ROTATION - In your project rotation abroad, you will be responsible for implementing a specific project locally or supporting a local company with implementing market/brand strategies and plans. This rotation is developed together with you but depends on current projects and possibilities in our local markets.   

MARKETING ROTATION - In the marketing rotation, you will be supporting the development of brand strategies and plans for how to develop and win new markets, customers and consumers. You will be supporting implementation of global initiatives in the local markets and follow up on results. This is your chance to work with some of our iconic brands such as Carlsberg, Tuborg, Brooklyn, Kronenbourg, Sommersby and many more.

COMMERCIAL ROTATION - In this rotation, you will be assigned to one of our commercial teams, which includes Digital Marketing, Sales Excellence, Commercial Insights, Value Management and commercial business units. The purpose is to gain understanding of how enablers work as an integrated part of executing a strategy and how you will be supporting the sales function in developing current and new business opportunities in the local markets, meeting with customers and partners in order to grow profit and brand equity.   

PROJECT ROTATION - In your project rotation abroad, you will be responsible for implementing a specific project locally or supporting a local company with implementing market/brand strategies and plans. This rotation is developed together with you but depends on current projects and possibilities in our local markets.   

WHY SHOULD YOU APPLY FOR THE INTERNATIONAL COMMERCIALGRADUATE PROGRAMME?

Here are some of the key reasons why you should apply for Carlsberg’s International graduate programme:
•    You will be working with top talents from the industry and have the chance to learn from the best and brightest minds.
•    You will love the flat hierarchy, the easy access to senior management and down-to-earth yet very professional culture.
•    You will be given great responsibility and exciting projects (almost) from day one. Sometimes you will be thrown into deep water, but we will be there to make sure you swim.
•    Each year you will be invited for two multiday workshops that focuses on your development and give you the opportunity to build strong relations across the different tracks in the graduate community.
•    You will get a senior mentor assigned who will be supporting your career progression and be a trusted sparring partner for you on both professional and personal development throughout the programme.
•    You will get to work with some of our iconic global brands.

WHY SHOULD YOU APPLY FOR THE INTERNATIONAL COMMERCIALGRADUATE PROGRAMME?

Here are some of the key reasons why you should apply for Carlsberg’s International graduate programme:
•    You will be working with top talents from the industry and have the chance to learn from the best and brightest minds.
•    You will love the flat hierarchy, the easy access to senior management and down-to-earth yet very professional culture.
•    You will be given great responsibility and exciting projects (almost) from day one. Sometimes you will be thrown into deep water, but we will be there to make sure you swim.
•    Each year you will be invited for two multiday workshops that focuses on your development and give you the opportunity to build strong relations across the different tracks in the graduate community.
•    You will get a senior mentor assigned who will be supporting your career progression and be a trusted sparring partner for you on both professional and personal development throughout the programme.
•    You will get to work with some of our iconic global brands.

Meet Phillip and learn about some of the projects he has worked on as an International Commercial Graduate

“In my first rotation I was involved in doing a full potential analysis for some of our markets over in The Far East, where we went in and looked at where do we want to be in these markets and how do we get there.”

Phillip, 2nd year International Commercial Graduate

Meet Phillip and learn about some of the projects he has worked on as an International Commercial Graduate

“In my first rotation I was involved in doing a full potential analysis for some of our markets over in The Far East, where we went in and looked at where do we want to be in these markets and how do we get there.”

Phillip, 2nd year International Commercial Graduate

How does Phillip use his assigned senior mentor?

“I've met regularly with my mentor. And what we've discussed when we met, have typically been how Carlsberg works, what is currently happening in the business - in order to really get to understand Carlsberg.”

Phillip, 2nd year International Commercial Graduate

How does Phillip use his assigned senior mentor?

“I've met regularly with my mentor. And what we've discussed when we met, have typically been how Carlsberg works, what is currently happening in the business - in order to really get to understand Carlsberg.”

Phillip, 2nd year International Commercial Graduate

The International Commercial Graduate Programme

VP of Marketing in Export & License Arindam Varanasi talks about our International Commercial Graduate programme and how the company benefits from taking in graduates.

“From a company's point of view, it benefits the company extremely because of having an objective opinion from fresh eyes for existing strategies and plans”

The International Commercial Graduate Programme

VP of Marketing in Export & License Arindam Varanasi talks about our International Commercial Graduate programme and how the company benefits from taking in graduates.

“From a company's point of view, it benefits the company extremely because of having an objective opinion from fresh eyes for existing strategies and plans”

THIRSTY FOR MORE?
THIRSTY FOR MORE?

Application for our 2022 programme is expected to open in January 2022. In the meantime take a look at our other opportunities here

Application for our 2022 programme is expected to open in January 2022. In the meantime take a look at our other opportunities here