Media Growth Planning Senior Manager

Senior Manager, Media Growth Planning

Are you ready to shape the future of media strategy at Carlsberg and play a key role in our marketing transformation?
We are looking for a strategic leader to join our Global Center of Excellence and define how media contributes to brand and business growth across the Carlsberg Group. This is a newly defined role at the heart of our transformation—setting global direction, influencing & collaborating with senior stakeholders, and building scalable approaches that raise the impact of media across markets.

This role exists to address a critical gap: ensuring media is embedded earlier in the growth planning process and fully connected to brand and commercial priorities. You will operate at the intersection of brand, communication and media—translating growth strategies into integrated, full-funnel media plans, and ensuring touchpoints work together across the consumer journey to deliver measurable business outcomes.

What You’ll Be Doing

In this role, you will:

• Own and lead Carlsberg’s global media growth planning approach, defining how media drives brand and business growth across the consumer journey
• Embed sufficiency, attention, and effectiveness principles into brand growth plans
• Partner with Global Brand Teams to integrate media early in planning cycles and shape growth priorities
• Define the role of media across the funnel (paid, owned, earned) and guide investment logic across growth stages
• Develop global principles and guardrails that enable consistent application across markets while allowing local flexibility
• Ensure commerce and retail media are fully integrated into growth pathways, linking demand creation with conversion
• Drive cross-brand and cross-market alignment, shaping planning rhythms and key growth moments
• Partner with Marketing Performance and Insights & Analytics to define learning agendas and feed insights back into future plans
• Build future-fit planning capabilities, including scenario planning, modelling, and AI-supported decision-making
• Collaborate across Media Operations, Creative & Experience, and Commerce to ensure plans are executable, measurable, and aligned to how we operate

What we’re looking for

We’re seeking a strategic thinker and influencer who can turn brand ambition into clear media direction that drives tangible business impact.

Must-Haves

• Proven experience in media and/or brand strategy, with exposure to both advertiser-side and strategic agency roles
• Strong understanding of consumer journeys and how media shapes growth across touchpoints, including digital commerce
• Ability to influence and align senior stakeholders across global and local teams
• Strong collaboration skills, with the ability to navigate complexity and bring diverse teams together around clear direction
• Forward-looking mindset, with the ability to anticipate trends and shape future ways of working
• Clear and confident communication skills in English

Nice-to-Haves

• Experience with modelling, scenario planning, or AI-supported planning tools
• Familiarity with global media frameworks and performance measurement approaches
• Commercial mindset with curiosity to identify and unlock new growth opportunities

What you can expect

In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company. We believe that each employee drives their own seat in designing their career path and we fully support them endeavoring to create as many development opportunities as possible through internal promotions, Short / Long Time Assignments (STA/LTA), and horizontal moves within different markets.

All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

We encourage you to visit and learn more about our DE&I Strategy: Sustainability » Our ESG programme » Diversity, Equity and Inclusion « Carlsberg Group

If you join our team, some of the benefits you’ll enjoy are:

• Flexible, hybrid work model
• Annual bonus based on company and individual performance
• Unlimited soft coffee drinks in the office
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of Carlsberg City District in Valby, Copenhagen
• Opportunities to have fun together during regular Friday bars with alcohol and alcohol-free drinks.
• Being part of a company with an enormous heritage and a strong connection with Denmark’s Capital City

At Carlsberg, we pride ourselves on being Purpose-led and Performance focused in everything we do. Our diverse perspectives, unique abilities, and experiences don’t just shape our Performance, they make us who we are across the Group.

With so many iconic brands, we know our differences are what make us stand out. And while we are different, we are unified by our shared Purpose: Carlsberg should be a force for good, dedicated to brewing for a better today and tomorrow.

Interested?

Apply through the link. Please note that this is the only way we accept applications.

To help ensure a smooth recruitment process, we kindly ask that all application documents be submitted in English.

The deadline for applying is the 10th of April 2026. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.