Operations and Agency Management Director

Director of Operations & Agency Management – Carlsberg Group, Copenhagen

As part of Carlsberg Group’s newly created Creative & Experience team, the Director of Operations & Agency Management will design and implement our new agency partnership model, ways of working, and overall team operational model.

You will be responsible for redefining how Carlsberg partners with agencies, streamlining our roster, deploying, critical MarCom tools and platforms, and orchestrating processes that optimize speed, quality, agility, and prioritization, leading a team of 2 including a Senior Project Manager and a DAM/D2P Manager as well as potential external consultants and under the team moto ‘stay restless, aim higher and push forward’.

This role is perfect for a senior marketing operations and agency management leader who thrives at the intersection of creativity, process excellence, and partnership building.

What you’ll be doing

Agency Model & Partnerships

• Define and implement a new Carlsberg Group Agency model that addresses specific Brands' needs and enables creativity and efficiency
• Streamline and manage the global agency roster (creative, design, experiential, social, production, PR, etc.), ensuring the right mix of partners for both excellence and efficiency
• Build effective partnerships with agency leadership, enhancing collaboration, innovation, and accountability
• Guide the development and deployment of an agency assessment tool, enabling robust evaluation of performance and value creation.
• Own and oversee an agency scope management tool, ensuring transparency, discipline, and alignment with strategic priorities

Tools, Platforms & Processes

• Identify, deploy, and optimise critical MarCom tools and platforms (e.g., Digital Asset Management, Design-to-Print, briefing and workflow systems)
• Ensure these platforms are embedded globally, ensuring adoption, consistency, and measurable impact
• Establish new ways of working that prioritise “fewer, bigger, better” initiatives, aligning resources against the most impactful workstreams

Operations & Effectiveness

• Optimise the Creative & Experience team’s processes, workflows, and governance, ensuring clarity of roles, responsibilities, and priorities.
• Elevate speed, agility, and quality of output across campaigns, assets, and experiences
• Champion operational excellence without compromising creative ambition
• Provide senior operational oversight across the team’s portfolio of projects

What we’re looking for

• 15+ years of experience in marketing operations, agency management, or commercial marketing leadership (FMCG/CPG or agency-side)
• Experience in designing and implementing agency models and managing multi-market, multi-discipline agency rosters
• Understanding of marketing and creative operations tools and platforms (DAM, design-to-print, workflow/briefing systems, scope management)
• Skilled at balancing process discipline with creative freedom
• Excellent stakeholder management and persuasive communication abilities – confident engaging senior leaders and agency partners alike
• A strategic, pragmatic, and collaborative leader who thrives in a complex, global environment
• Passion for creativity, effectiveness, and operational excellence

What you can expect

What We Offer

• A chance to shape the future of agency and operational excellence at Carlsberg Group
• A leadership role in a newly created Creative & Experience team, part of Carlsberg’s Marketing Transformation for Growth
• Global scope, working with some of the world’s most iconic brands and agency partners
• A collaborative culture that values creativity, effectiveness, and innovation
• The opportunity to leave a lasting mark on how Carlsberg builds brands and works with its creative ecosystem

In Carlsberg, we are brewing for a better today and tomorrow, and what we can offer you is an equal opportunity to grow across our company.

All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

If you join our team, some of the benefits you’ll enjoy are:

• Flexible, hybrid work model
• Annual bonus based on company and individual performance
• Unlimited soft drinks and coffee in the office
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of Carlsberg City District in Valby, Copenhagen
• Opportunities to have fun together during regular Friday

Interested?

Apply through the link. Please note that this is the only way we accept applications.

The deadline for applying is October 15th, 2025. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.