Senior Manager, Creative Culture & Effectiveness

Senior Manager, Creative Culture & Effectiveness – Carlsberg Group, Copenhagen

As part of Carlsberg Group’s newly created Creative & Experience team, the Senior Manager, Creative Culture & Effectiveness will play a pivotal role in our creative transformation within the wider marketing transformation for the growth agenda.

You will be the architect and driving force behind embedding creativity as a growth driver for our organization and portfolio of 150+ brands in Europe and Asia, under the team motto of ‘stay restless, aim higher, and push forward’. You will establish the culture, framework, platforms, forums, and tools that enable creativity to thrive, ensuring it becomes a daily practice across teams and geographies and that it is grounded on solid brand strategic foundations, steered, and celebrated.

What you’ll be doing

Creative Foundations

• Design, codify, and embed global creative frameworks, ensuring all teams share a common language, standards, and drive for creativity
• Partner with Brand, Insights, Media, and Commercial teams to ensure creativity is a consistent lever across all marketing and experience touchpoints
• Ensure creativity is grounded in solid, meaningful and distinctive brand strategic foundations

Creative Nurturing

• Build and lead programs that elevate creative capabilities across the organization (e.g., training, inspiration sessions, mentorship, creative councils)
• Partner with HR/L&D to embed creativity into leadership development, onboarding, and talent pathways
• Cultivate a learning culture by connecting internal teams with world-class external creative partners, agencies, and industry experts

Creative Steering

• Establish forums, councils, and review processes that provide constructive challenge and inspiration to brand teams and agency partners
• Identify potential barriers to our creative transformation journey and elaborate solutions to overcome them
• Ensure creative effectiveness is measured and linked to growth, leveraging data, best practices, and case studies

Creative Celebration

• Lead Carlsberg Group’s internal and external creative awards strategy, ensuring recognition for world-class work
• Build systems for sharing best-in-class case studies across markets, creating a culture of pride, inspiration, and healthy competition
• Partner with external organizations (e.g., Cannes Lions, Effie, Eurobest) to showcase Carlsberg’s creative excellence on the global stage

What we’re looking for

• 10+ years of senior marketing, brand, or creative leadership experience—ideally across FMCG, beverages, agency networks, or creative awards organizations
• Proficiency in building creative excellence and culture in a global, matrixed organization
• Deep understanding of creative effectiveness, with the ability to link creativity to business growth
• Experience in designing and rolling out frameworks, training programs, and governance platforms at scale
• Experienced network and credibility within the creative/marketing industry, with exposure to global awards and forums
• Inspirational leader with effective influencing skills, able to unite diverse stakeholders around a creative vision

What you can expect

What We Offer

• The opportunity to be part of a newly created global Creative & Experience team, shaping the future of creativity at Carlsberg Group.
• A high-impact role at the heart of Carlsberg’s Marketing Transformation for Growth.
• A collaborative, purpose-driven, and entrepreneurial culture where creativity is celebrated
• Global exposure, working across some of the world’s most iconic beer and beverage brands
• A chance to leave a creative legacy within one of the world’s leading brewers.

In Carlsberg, we are brewing for a better today and tomorrow, and what we can offer you is an equal opportunity to grow across our company.

All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

If you join our team, some of the benefits you’ll enjoy are:

• Flexible, hybrid work model
• Annual bonus based on company and individual performance
• Unlimited soft drinks and coffee in the office
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of Carlsberg City District in Valby, Copenhagen
• Opportunities to have fun together during regular Friday

Interested?

Apply through the link. Please note that this is the only way we accept applications.

The deadline for applying is October 15th, 2025. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.