Senior Manager Marketing Productivity

Senior Manager Marketing Productivity

We are looking for a highly driven and operationally strong Senior Manager to lead the execution of Carlsberg Group’s Marketing Productivity (including Marketing Investment Optimisation) agenda across priority markets.

This role is responsible for delivering both:

• immediate optimisation impact and reinvestment opportunities,
• as well as building the structural engine for long-term marketing investment discipline and productivity.

The role will operate at the intersection of Marketing, Procurement, Finance and local Markets, driving structural changes in how marketing investments are allocated, prioritised and executed.

The position will work under the direction of the Head of Marketing Excellence & Transformation and collaborate closely with external specialist partners supporting on-the-ground implementation.

What you’ll be doing

Your primary tasks and responsibilities include:

• Lead execution of the Marketing Productivity (including Investment Optimisation) agenda across priority markets.
• Deliver measurable productivity impact and reinvestment initiatives.
• Drive structural optimisation across portfolio, campaigns, content production and agency models.
• Support markets in improving marketing investment effectiveness and allocation discipline.
• Facilitate workshops and decision-making sessions with Managing Directors and Marketing Directors.
• Build realistic implementation roadmaps and market action plans.
• Lead prioritisation and investment trade-off discussions with markets.
• Coordinate and manage external specialist partners and implementation agencies.
• Ensure external providers deliver practical, execution-focused outcomes.
• Develop and embed productivity governance frameworks, KPIs and tracking mechanisms.
• Partner with Procurement, Finance and Analytics teams to ensure aligned delivery and measurement.

What we’re looking for

The ideal candidate combines:

• Strategic thinking
• Strong operational execution
• Stakeholder leadership and influencing
• Change & transformation mindset
• Pragmatism and delivery focus
• Ability to translate complexity into clear, actionable outcomes

The required personal qualifications are:

• Bachelor’s or Master’s degree in Business, Marketing, Finance, or related field
• 8+ years of experience in marketing transformation, commercial strategy, consulting, or related areas
• Proven track record in driving optimization, cost transformation, or investment effectiveness initiatives
• Experience working in global, cross-functional environments
• Strong exposure to Marketing, Procurement and/or Finance disciplines

What you can expect

In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company.

All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

Interested?

Apply through the link. Please notice that this is the only way we accept applications.

To help ensure a smooth recruitment process, we kindly ask that all application documents be submitted in English.

The deadline for applying is the 4th of June. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.