Senior Value Management Programme Manager

Senior Value Management Programme Manager

Would you like to join an international team with high ambitions in a fast-paced environment, creating value? Then we have a challenging role focusing on improving our business in Asia and Central and Eastern Europe, including India (CEE&I), working as Senior Value Management Programme Manager in the Carlsberg Group Value Management team.

Our Value Management (VM) team is a global function that aims to build revenue growth management capabilities, which we call VM, across the commercial organisation, above and in markets. We are transforming the way we do VM from focusing on tools only to being programme-driven, developing capabilities, operating model, implementing advanced solutions and driving change management. Within VM, we work with different levers (Pricing, Promotion, Assortment & Trade Terms), and with technology advancements, we experience these levers becoming more integrated, thus, we are taking a new approach to VM.

In this role, you will be heading the roll-out of our Traditional Trade Programme across markets in Asia and Central & Eastern Europe. You will support the markets in the implementation of our capabilities, which takes 6-9 months pr. Market. This means you will be working across markets as a project resource to ensure successful implementation with our partner. For now, we are planning to roll out the programme towards at least 10 markets across our regions.  

You will be part of a fun, ambitious and dynamic international team focusing on implementing VM in Traditional Trade, mainly in Eastern Europe and Asia. As a result, you will gain a great level of exposure to different functions, markets, and stakeholders as well as solid VM knowledge (from Strategy to Execution and Embedment).

What you’ll be doing

The role is designed to implement the VM programme in Traditional Trade markets (Asia and Central and Eastern Europe), where you will be supporting in improving the capability level by implementing more advanced solutions and updating our operating model. As part of your responsibilities, you will:

• Deploy and then continuously improve our programmes and framework, based on the markets’ feedback and increasing level of capability.
• Prepare next markets for implementation, ensure operating model and data availability, and afterwards implement and follow through on the implementation in the market (6-9 months).
• Design future operating model for Traditional Trade markets, including governance structure, processes and resources.
• As part of the programme, develop and roll out VM capabilities frameworks (such as Pack/price architecture, Promo Analytics, Pricing Scenario Modelling) to the new markets and embed them sustainably.
• Support local teams in markets in the journey from the technical setup to the commercial action plan.
• Codify and lead adoption of the new global standardised frameworks, taking VM capabilities to the next level, with the help of external partners.
• Engage with IT, Insights team and external partners to drive data & analytics automation related to the programme

Engage with external vendors and bring learning to Carlsberg on best-in-class practices, tools, and ways of working.

When you are not fully immersed in the programme, as we transition to the next market, you will be:

• Engaging the Global VM community and encouraging best practice sharing among markets.
• Provide ad-hoc support and troubleshooting to the markets where needed (on any of the VM levers and their embedment to the commercial cycle, data, automation, and good practice sharing).

The Role engages Beer and Beverages Carlsberg portfolio mainly in Central & Eastern Europe and Asia. Currently, we are looking for 2 persons to support from our regional office in Hong Kong and 1 person to support from our Central Office in Copenhagen.

Implementing VM capabilities in a market takes around 6 months, divided into 2 phases of 3 months

• Phase 1: Development of operating model and tool, which requires 2-4 market visits of 2-3 days
• Phase 2: Operationalising the tool and driving insights with the local team, which requires high involvement, being 3-4 days a week in the market for 10-12 weeks in a row

Depending on the number of markets implementing the programme (1 or 2 markets pr. year), you should expect 50-80 travel days annually. The Role reports to the Value Management Director in the Group Central Office in Copenhagen.

What we’re looking for

• 5-8 years of experience in FMCG/ CPG Commercial roles, preferably in Asia or Central and Eastern Europe. Experience in Revenue Growth Management / Route to Market operations / Sales Development / Sales is an advantage.
• Analytical mindset with proven track record.
• Experience with project management at different levels of the organisation.
• Good level of business acumen.
• Experience in change management with a proven track record, including embedment of processes and changing ways of working.
• Experience working with internal (e.g., P&L) and external (e.g., Nielsen, point-of-sales data) data structures.
• Self and result-driven, highly organised, detail-oriented and must have aptitude for solving.
• Strong interpersonal and communication skills.
• Team player who can work in tight timelines and deliver under pressure.
• Advanced English level, both written and spoken.
• Advanced Mandarin would be an advantage, both written and spoken.
• Experience in specific Value Management levers (Price-pack architecture / Pricing / Promo / Trade Terms) will be considered as an advantage.

What you can expect

At Carlsberg, we are brewing for a better today and tomorrow, and what we can offer you is an equal opportunity to grow across our company. We believe that each employee drives their own seat in designing their career path, and we fully support them in endeavouring to create as many development opportunities as possible through internal promotions, Short / Long Time Assignments (STA/LTA), and horizontal moves within different markets.

All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

We encourage you to visit and learn more about our DE&I Strategy: Sustainability » Our ESG programme » Diversity, Equity and Inclusion « Carlsberg Group

If you join our team, some of the benefits you’ll enjoy are:

• Flexible, hybrid work model
• Annual bonus based on company and individual performance
• Unlimited soft drinks and coffee in the office
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of the Carlsberg City District in Valby, Copenhagen
• Opportunities to have fun together during regular Friday bars with alcohol and alcohol-free drinks.
• Being part of a company with an enormous heritage and a strong connection with Denmark’s Capital City

At Carlsberg, we pride ourselves on being purpose-led and performance-focused in everything we do. Our diverse perspectives, unique abilities, and experiences don’t just shape our Performance, they make us who we are across the Group.

With so many iconic brands, we know our differences are what make us stand out. And while we are different, we are unified by our shared Purpose: Carlsberg should be a force for good, dedicated to brewing for a better today and tomorrow.

Interested?

Apply through the link. Please note that this is the only way we accept applications.

The deadline for applying is May 16th, 2025. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.