VP Growth Products

VP, Growth Products

Lead the future of Commercial Technology at Carlsberg.

We’re seeking a visionary VP Growth Products to shape and deliver our global Commercial Tech ecosystem across Sales, Marketing, Digital Commerce, Data and AI. In this high‑impact role, you will drive the shift from fragmented, market‑led solutions to a modern, product‑led, data‑driven platform that unlocks scalable growth across all regions.

What you’ll be doing

Your primary tasks and responsibilities include:

• Setting and leading the global Commercial Tech strategy across Sales, Marketing, Revenue Growth, eCommerce, and Consumer Experience.
• Ownining and governing the global product & platform portfolio spanning Sales Tech, MarTech, Digital Commerce, and Analytics/AI
• Driving a unified, modern Commercial Tech architecture, ensuring platform consolidation, standardization, and reduced fragmentation across markets
• Building strong commercial data foundations (MDM, marketing taxonomy, product/channel data) and ensure seamless integration with enterprise systems. Accelerating AI adoption by embedding data‑driven and AI‑enabled use cases into everyday commercial decision‑making.
• Leading global delivery and market rollouts of key Commercial Tech programs, ensuring adoption, capability uplift, and consistent execution.
• Ensuring secure, scalable, compliant solutions aligned with enterprise architecture, cloud standards, and privacy/cybersecurity requirements (e.g., NIS2
• Managing strategic vendor and partner ecosystems, driving value, alignment with global standards, and performance.
• Partnering closely with Group Commercial, Marketing, Strategy, and regional leaders to ensure technology enables measurable business outcomes
• Building and leading a high‑performing global Commercial Tech organization, developing talent and embedding Carlsberg’s Growth Culture.

What we’re looking for

• 15+ years of senior Commercial Technology leadership experience in FMCG, retail, or consumer products.
• Strong expertise in Sales Tech, MarTech, eCommerce, data & analytics, and scaling digital products globally.
• Experience with global platform architectures (Salesforce, SAP/D365, MarTech stacks, data platforms).
• Deep understanding of route-to-market, revenue management, trade promotion, brand activation, consumer journeys, and retail execution.
• Proven track record of driving large-scale digital transformation and adoption across multiple markets.
• Strong ability to manage complex vendor ecosystems and multi-market delivery.
• Experience with data-driven and AI-enabled decision making.
• Strategic, outcome-driven leader with strong communication, change leadership, and enterprise-wide mindset.
• Influential communicator, credible with senior stakeholders and ExCom-level audiences.
• Change-oriented leader who drives adoption, not just deployment, and role‑models a growth mindset.

What you can expect

In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company. We believe that each employee drives their own seat in designing their career path and we fully support them endeavouring to create as many development opportunities as possible.

All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

We encourage you to visit and learn more about our DE&I Strategy: Sustainability » Our ESG programme » Diversity, Equity and Inclusion « Carlsberg Group

If you join our team, some of the benefits you’ll enjoy are:

• Flexible, hybrid work model
• Annual bonus based on company and individual performance
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of Carlsberg City District in Valby, Copenhagen
• Opportunities to have fun together during regular Friday bars
• Being part of a company with an enormous heritage and a strong connection with Denmark’s Capital City

At Carlsberg, we pride ourselves on being Purpose-led and Performance focused in everything we do. Our diverse perspectives, unique abilities, and experiences don’t just shape our Performance, they make us who we are across the Group.

With so many iconic brands, we know our differences are what make us stand out. And while we are different, we are unified by our shared Purpose: Carlsberg should be a force for good, dedicated to brewing for a better today and tomorrow.

Interested?

Apply through the link. Please note that this is the only way we accept applications. To help ensure a smooth recruitment process, we kindly ask that all application documents be submitted in English.

The deadline for applying is the 1st of March 2026. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.