Regional Manager Caribbean & Central America

Regional Manager, Caribbean & Central America

Carlsberg is on the lookout for a bold, strategic, and commercially savvy Regional Manager for the Caribbean & Central America. From the vibrant streets of Panama to the sun-soaked shores of the French Caribbean, you’ll drive the commercial and marketing strategy for our premium beer portfolio across a diverse and dynamic region.

If you thrive in multicultural environments, know how to build brands that resonate locally, and are ready to make an impact across markets like Costa Rica, Ecuador, and beyond — this is your chance to lead with purpose and passion.
 

What you’ll be doing

The Regional Manager for Caribbean & Central America will be responsible for leading the commercial and marketing strategy for Carlsberg’s premium beer portfolio across the assigned territories: French Caribbean Islands, the rest of the Caribbean, Panama, Costa Rica, Ecuador, and other regional markets.

This role will focus on business development through distributors or license partners, identifying opportunities, driving sales growth, and ensuring the consistent execution of Carlsberg’s brand strategies across all channels.

Your key responsibilities will include:

• Market development: Identifying, evaluating, and establishing relationships with potential distributors or license partners in the assigned territories.
• Partner management: Working closely with partners to define portfolio, pricing, launch plans, and promotional activities.
• Strategic planning: Preparing and presenting annual business plans per market, including objectives, key initiatives, budgets, and KPIs.
• Commercial execution: Overseeing the implementation of sales and marketing plans across Modern Trade, On-Premise (Horeca), and Off-Premise, ensuring consistent and high-quality execution.
• Brand building: Coordinating with the regional marketing team to implement brand-building activities, in-store activations, and events.
• Portfolio management: Identifying opportunities to introduce new products and optimize the brand mix per market.
• Performance monitoring: Regularly reviewing sales, inventory, and market performance, generating reports and recommendations to maximize results and protect margins.
• Collaboration with Carlsberg France: Maintaining constant interaction with the legal and commercial teams in France regarding contracts, costs, product launches, innovations, and forecasts.
• Regional alignment: Working closely with the Regional Manager LATAM & US to share sales performance insights and market results, aligning regional strategies and identifying cross-market opportunities.
• Cross-functional cooperation: Cooperating with Carlsberg CE&L back-up teams (e.g., Customer Service, Logistics) to ensure smooth business execution.
• Strategic initiatives: Exploring opportunities for local production, licensing agreements, and other strategic partnerships that can strengthen Carlsberg’s presence in the region.

What we’re looking for

We imagine that a suitable candidate possesses:

• Advanced French (mandatory)
• Advanced English
• Advanced Spanish
• Minimum 5 years in sales, marketing, or business development roles within the beverages industry.
• Proven track record working with distributors and/or license partners.
• Strong knowledge of multi-channel commercial strategies (Modern Trade, On-Premise/Horeca, Retail).
• On-Trade (Horeca) experience highly preferred.

• Ability to develop and execute business and marketing plans.
• Strategic thinking and results-oriented.
• Excellent communication, negotiation, and problem-solving skills.
• Strong leadership and interpersonal abilities, team-oriented mindset.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).

• Willingness and flexibility to travel extensively across the Caribbean and Central America (+50% of the time).

What you can expect

In Carlsberg, we are brewing for at better today and tomorrow… and what we can offer you is an equal opportunity to grow across our company. We believe that each employee drives their own seat designing their career path and we fully support them endeavouring to create as many development opportunities as possible.

All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, what experiences you bring to the table, all we say is: WELCOME YOU!

Interested?

Apply through the link. Please note that this is the only way we accept applications.

The deadline for applying is the 6th of November 2025. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.