Sales Manager, Planning (Northern Region)

We are looking for a strategic and commercially driven individual to join us as a Sales Manager, Planning for Northern Region. In this role, you will drive sales performance through effective sales planning and management of budgets for visibilities, amenities, trade channel promotions, and marketing initiatives. You will also lead the execution of brand and channel marketing campaigns to maximize commercial impact, strengthen market presence, and support the achievement of sales objectives. If you enjoy translating strategy into execution and driving business growth through effective planning and trade marketing, this could be the perfect opportunity for you.

What you’ll be doing

• Manage budget for visibilities/amenities, trade channel promotion and trade marketing.
• Contribute to sales and profitability of the Company’s products/brands through robust analytics.
• Drive sales through effective management of Brand and Channel Marketing campaigns/promotions/activities for the specified region.
• Optimize the specified regions trade offer budget based on Company’s allocation to derive maximum returns on investment (ROI).
• Drive compliance to achieve sales excellence.
• Ensure right resources and capabilities to meet the Company’s objectives and goals. 
• Undertake any additional duties or responsibilities that may be assigned from time to time.

What we’re looking for

• A commercially astute professional with a strong understanding of customer mix, trade channels, and profit management to drive sustainable business growth and maximize commercial performance.
• A market-savvy strategist with deep knowledge of the local business landscape, enabling them to identify opportunities, navigate challenges, and respond effectively to evolving market dynamics.
• A confident communicator with strong written and verbal English skills, capable of influencing stakeholders and conveying ideas effectively across all levels of the organization.
• A highly analytical problem solver with the ability to interpret data, generate actionable insights, and translate findings into effective commercial strategies.

What you can expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people through coaching.

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high‑energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements

• With at least a Bachelor Degree / Diploma in Business or a related discipline.
• At least 3 - 4 years of experience in sales management, preferably in a fast-moving consumer goods (FMCG) environment
• Proven experience in sales planning, execution and operations
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Must be mobile and willing to travel extensively

We regret to inform only shortlisted candidates will be notified.

Carlsberg Malaysia: Brewing for a Better Today and Tomorrow

For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.