Brand Manager, Oceania & Asia (Seoul-based)

Brand Manager Oceania & Asia

Carlsberg Korea Limited

Based in Seoul

Carlsberg Korea Limited is a division of Export and License, Carlsberg Breweries A/S, which is the World’s 3rd largest brewer and one of the fastest-growing brewers in the World. With over 100 beer brands in our portfolio, Carlsberg sells beer in over 140 countries worldwide while producing beer under license in over 40 countries.

Carlsberg Korea Limited its head office in Parnas tower, Seoul and we are responsible for selling and marketing a portfolio of International Beers and Cider, including Somersby Cider (#1 Cider in Korea), 1664 Blanc (#1 Wheat Beer in Korea) by distribution partnership, Carlsberg Danish Pilsner by Carlsberg Korea Limited. We have big growth ambitions and are expanding into new segments Including Alcohol Free Beer.

Role overview

At Carlsberg Korea limited, we are proud of the products and services we provide. We’re looking for a highly skilled Brand Manager to help us promote our offerings, and identify what consumers want so we can create more in the region of Oceania & Asia (Australia, New Zealand, Indonesia etc.). Our ideal candidate will have extensive marketing experience and comprehensive knowledge of branding and a solid commercial understanding. If you understand what makes people tick and want to deliver solutions that make a difference, we would love to meet you.

What you’ll be doing

Specifically, your key responsibilities are:

• Lead the development of our brand plans with a 360-mindset working closely with clients, sales colleagues, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our key brands within the company portfolio
• Develop short- and long-term GBC growth (volume, mix, efficiencies)
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Maintain and further develop a clear portfolio strategy, positioning, and growth platforms across a number of brands within the beer, cider and RTD categories
• Manage conception, development, and implementation of marketing plans and strategies, product concepts, and promotional programs to drive interest and sales
• Hold regular meetings with Brand and Project Managers to review the pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure the team consistently performs above standard
• Attend and/or participate in conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Ensure that Brands Marketing funds are invested most efficiently, maximizing the volume growth impact, the brand ROI, our market shares, and the company EBIT
• Direct report to our Head of Marketing based in Copenhagen and functional report to Oceania Regional Manager in Australia.

What we’re looking for

• Master's or Bachelor’s degree in marketing, advertising, or communications
• Successful track record in senior marketing roles and creating marketing campaigns in the FMCG, Beverage, liquor industry
• +5 years of marketing experiences
• Excellent leadership, communication, and decision-making skills
• Experience with digital marketing, social media marketing, and event (experiential) marketing
• Proven ability to plan and manage budgets
• Fluent English Communication Skill
•  

What you can expect

In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company.

All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU! 

We’re asking for a lot, but you’ll be well-rewarded with:

• Continuous learning: Support from mentors and formal training programs
• The potential to develop your career, also internationally
• A truly purpose-driven company with an ambitious strategy
• An informal and social work culture with passionate colleagues

Interested?

Apply through the link. Please notice that this is the only way we accept applications. To help ensure a smooth recruitment process, we kindly ask that all application documents be submitted in English.

The deadline for applying is the 2nd of July. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.