Brand Manager - Carlsberg Korea Limited

Brand Manager – Carlsberg Korea Limited

Carlsberg Korea Limited is a division of Export and License, Carlsberg Breweries A/S, which is the World’s 3rd largest brewer and one of the fastest-growing brewers in the World.  With over 100 beer brands in our portfolio, Carlsberg sells beer in over 140 countries worldwide while producing beer under license in over 40 countries.

Carlsberg Korea Limited its head office in Parnas tower, Seoul and we are responsible for selling and marketing a portfolio of International Beers and Cider, including Somersby Cider (#1 Cider in Korea), 1664 Blanc (#1 Wheat Beer in Korea) by distribution partnership, Carlsberg Danish Pilsner by Carlsberg Korea Limited. We have big growth ambitions and are expanding into new segments Including Alcohol Free Beer.

At Carlsberg Korea Limited, we are proud of the products and services we provide. We’re looking for a highly skilled Brand Manager to help us promote our offerings and identify what consumers want so we can create more. Our ideal candidate will have extensive marketing experience, comprehensive knowledge of branding and a solid commercial understanding. If you understand what makes people tick and want to deliver solutions that make a difference, we would love to meet you.

What you’ll be doing

• Lead the development of our brand plans with a 360-mindset working closely with, clients, sales colleagues, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our key brands within the company portfolio
• Develop short- and long-term GBC growth (volume, mix, efficiencies)
• The teams consist of experienced and ambitious local and international professionals.
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Maintain and further develop a clear portfolio strategy, positioning, and growth platforms across several brands within the beer, cider and RTD categories
• Manage conception, development, and implementation of marketing plans and strategies, product concepts, and promotional programs to drive interest and sales
• Hold regular meetings with Brand and Project Managers to review the pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Ensure that Brands Marketing funds are invested most efficiently, maximizing the volume growth impact, the brand ROI, our market shares, and the company EBIT
• Direct report to the head of marketing and functional report to the North Asia Regional Director in Korea.

What we’re looking for

• Master or Bachelor’s degree in marketing, advertising, or communications
• Successful track record in senior marketing roles and creating marketing campaigns at FMCG, Beverage, liquor industry
• +5yrs marketing experiences
• Excellent leadership, communication, and decision-making skills
• Experience with digital marketing, social media marketing, Event(experiential) marketing
• Proven ability to plan and manage budgets
• Fluent Korean & English Communication Skill

What you can expect

We’re asking for a lot, but you’ll be well-rewarded with:

• Continuous learning: Support from mentors and formal training programs
• The potential to develop your career, also internationally
• A truly purpose-driven company with an ambitious strategy
• An informal and social work culture with passionate colleagues

Interested?

Apply through the link. Please notice that this is the only way we accept applications. The deadline for applying is the 24th of June.

We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.