Head of Marketing NORASIA, Seoul

Head of Marketing NORASIA based in Seoul - South Korea

Carlsberg Export and License is division of Carlsberg Breweries A/S which is the World’s 3rd largest brewer and one of the fastest growing brewers in the World. With over 100 beer brands in our portfolio, Carlsberg sells beer in over 140 countries world-wide while producing beer under license in over 40 countries.

Carlsberg Korea is based in Seoul and part of Carlsberg Export and License. Carlsberg Korea is responsible for selling and marketing a portfolio of International Beers and Cider including Somersby Cider, 1664 Blanc and Carlsberg by distribution partner and Carlsberg Korea limited. We have big growth ambitions and are expanding into new segments Including Alcohol Free Beer and soft drink business. Carlsberg Korea manages brand equity and/or sales in South Korea, Japan, Mongolia and more.

We are proud of the products and services we provide. We’re looking for a highly skilled head of marketing to help us promote our offerings, and identify what consumers want so we can create more. Our ideal candidate will have extensive marketing experience and comprehensive knowledge of branding and a solid commercial understanding. That will have the ability to lead a team of Brand and Project Managers and interact with clients on a regular basis. If you understand what makes people tick and want to deliver solutions that make a difference, we would love to meet you.

What you’ll be doing

• Lead the development of our marketing plans with a 360-mindset working closely with, clients, sales colleagues, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our key brands within the company portfolio
• Develop short- and long-term profit growth (volume, mix, efficiencies)
• The teams consist of experienced and ambitious local and international professionals.
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Maintain and further develop a clear portfolio strategy, positioning, and growth platforms across a number of brands within the beer, cider and RTD categories
• Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
• Hold regular meetings with marketing managers and Project Managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Ensure that Brands and Trade Marketing funds are invested in the most efficient way, maximizing the volume growth impact, the brand ROI, our market shares, and the company EBIT
• Direct report to Global Marketing VP in Copenhagen and functional report to North Asia Regional Director in Korea.

What we’re looking for

• Master or Bachelor’s degree in marketing, advertising, or communications
• Successful track record in regional marketing roles and creating marketing campaigns at FMCG, Beverage, liquor industry
• +15yrs marketing experiences
• Excellent leadership, communication, and decision-making skills
• Experience with digital marketing, social media marketing, Event(experiential) marketing
• Proven ability to plan and manage budgets
• Fluent Korean & English

What you can expect

In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company.

All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

We’re asking for a lot, but you’ll be well-rewarded with:

• Continuous learning
• The potential to develop your career, also internationally
• A truly purpose-driven company with an ambitious strategy
• An informal and social work culture with passionate colleagues

Interested?

Apply through the link. Please notice that this is the only way we accept applications.

To help ensure a smooth recruitment process, we kindly ask that all application documents be submitted in English.

The deadline for applying is the 12th of June. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.