On Trade Brand Ambassador

ON Trade Brand Ambassador

Seoul, South Korea

Role overview

Carlsberg Export & License has an ambitious growth strategy in Asia and is hiring ON Trade Brand Ambassador based in Korea with extensive experience within Sales, Distribution and in-store promotion to further develop and drive our business.

What you’ll be doing

A Brand Ambassador serves as the face of the brand in the field. They play a key role in building the brand image and creating a brand that is loved by consumers.

Your primary tasks and responsibilities include:

• Developing new accounts that are targeted based on brand strategy and implementing promotion, branding and perfect serve.
• Managing direct deals with key customers to launch new brands/products.
• Weekly Reporting incl. follow-up on sales and distribution plans and BTL campaign management.
• Integrating BTL events such as festivals, in-store brand parties, with in-store execution.
• Educating key customers on brand history, perfect serve
• Implementing “The best quality Bar” Certification program.

What we’re looking for

We’re excited to welcome a passionate and ambitious professional to join our team in South Korea. This role is perfect for someone who thrives in a dynamic environment, loves building relationships, and has a genuine enthusiasm for beer, events, and the vibrant beverage industry.

In this position, you’ll play a key role in shaping our presence in the Korean market. We’re looking for someone who understands the local beverage landscape, can spot opportunities, and enjoys creating memorable experiences for customers and partners.

What will help you succeed in this role?

• A bachelor’s degree is preferred, though we also value proven experience and a strong track record of success.
• Fluency in Korean is essential, and English skills will be a great advantage.
• Between 0–10 years of experience in the beer or spirits On Trade business.
• Existing network and experience in the Korean beverage market will be a strong plus.
• A willingness to travel within Korea (approximately 10–20 days per year) to connect with partners and attend events.

Who are we looking for personally?

You’re someone who is:

• Self-driven and results-oriented, ready to take initiative.
• Analytical, with the ability to turn insights into action.
• A strong communicator, comfortable building relationships at all levels.
• Independent and open-minded, eager to explore new ideas.
• Creative, bringing fresh perspectives to the table.
• And most importantly, a true beer and festival enthusiast who loves the energy of events!

What you can expect

In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company. We believe that each employee drives their own seat in designing their career path and we fully support them endeavouring to create as many development opportunities as possible through internal promotions, Short / Long Time Assignments (STA/LTA), and horizontal moves within different markets.

All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

We encourage you to visit and learn more about our DE&I Strategy: Sustainability » Our ESG programme » Diversity, Equity and Inclusion « Carlsberg Group

If you join our team, some of the benefits you’ll enjoy are:

• Annual bonus based on company and individual performance
• Being part of a company with an enormous heritage and a strong connection with Denmark’s Capital City

At Carlsberg, we pride ourselves on being Purpose-led and Performance focused in everything we do. Our diverse perspectives, unique abilities, and experiences don’t just shape our Performance, they make us who we are across the Group.

With so many iconic brands, we know our differences are what make us stand out. And while we are different, we are unified by our shared Purpose: Carlsberg should be a force for good, dedicated to brewing for a better today and tomorrow.

Interested?

Apply through the link. Please notice that this is the only way we accept applications.

The deadline for applying is the 9th of December. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.