Assistant Brand Manager, Somersby & Beyond Beer

We are  looking for a passionate, innovative, and strategic Assistant Brand Manager to join our Somersby & Beyond Beer category. This role is instrumental in optimising and securing long‑term brand value, driving brand profitability and volume, and exploring new opportunities for brand growth. If you have strong consumer intuition, love building brands, and thrive in a fast‑paced FMCG environment, this could be the perfect fit for you..

What you’ll be doing

• Prepare annual brand plans and strategies to achieve commercial and strategic objectives.
• Lead end-to-end brand innovation and campaigns, from ideation and conceptualization to launch.
• Develop and manage digital marketing strategies and platforms.
• Ensure all marketing activities align with the agreed brand positioning strategy.
• Execute marketing initiatives that drive brand performance and consumer engagement.
• Continuously assess and enhance brand positioning in the market.
• Manage the brand’s marketing budget and ensure optimal allocation of resources.
• Identify, analyse, and interpret market reactions and campaign results.
• Collaborate and communicate effectively with internal stakeholders (Sales, Supply Chain, Group Communications) and external partners (agencies).

What we’re looking for

We’re looking for an innovative, analytical, and consumer‑obsessed marketer who is passionate about building great brands and driving business growth. In this role, you’ll need a strong blend of strategic thinking, creative flair, and executional excellence — someone who is just as comfortable analysing data as they are brainstorming bold campaign ideas.

What you can expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people through coaching.

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high‑energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements:

• Bachelor’s Degree in Marketing, Economics, or Business Administration.
• Minimum 5 years’ experience in brand/marketing management within the FMCG industry.
• Strong experience working with advertising and media agencies.
• Digitally savvy, with strong analytical capability and a good command of numbers.
• Innovative thinker who loves exploring new ideas and challenging the status quo.
• Excellent communication and presentation skills.
• Strong understanding of market trends and consumer demands.
• Action-oriented, persistent, and a proactive change driver.
• Team‑oriented with strong conceptual thinking and attention to detail.
• Positive attitude with strong interpersonal skills and an outgoing, engaging personality.
• Computer literate and fluent in English.

We regret to inform only shortlisted candidates will be notified.

Carlsberg Malaysia: Brewing for a Better Today and Tomorrow

For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.