Senior Brand Manager

We are looking for a strategic, commercially driven, and passionate Senior Brand Manager to lead our Premium Brands portfolio. This role is instrumental in driving brand growth, managing portfolio performance, and delivering strong business results across market share, volume, and profitability.

If you are a strong brand leader who thrives on building impactful brands, driving innovation, and delivering results in a fast-paced FMCG environment, this role is for you.

What you’ll be doing

Lead the development of portfolio and brand strategies grounded in consumer insights and market trends
Own and deliver brand performance across market share, volume, revenue, and profitability targets
Drive innovation and execute impactful, end-to-end brand plans and campaigns
Develop and implement 360° marketing activations across on-trade, off-trade, and key touchpoints
Align all marketing activities with business objectives and global brand strategies
Identify and unlock growth opportunities to strengthen brand equity and long-term value
Optimise portfolio performance through effective commercial and channel mix strategies
Work closely with internal stakeholders and external partners (agencies, principals) to deliver integrated campaigns
Manage marketing budgets and ensure effective allocation and return on investment

What we’re looking for

We’re looking for a strategic and commercially savvy brand leader with strong consumer understanding and a passion for premium brands. You bring a balance of creativity and analytical thinking, with the ability to translate strategy into impactful execution.

A highly driven, collaborative individual and comfortable influencing stakeholders while leading brand growth in a competitive market.

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What you can expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people through coaching.

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high‑energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements:

Bachelor’s Degree in Marketing, Business, or a related field
Minimum 6 years of experience in brand or marketing management within FMCG
Proven track record in brand strategy, innovation, and commercial delivery
Strong leadership, stakeholder management, and influencing skills
Solid experience working with advertising and media agencies
Strong analytical mindset with good understanding of consumer and market insights
Excellent communication and presentation skills
Resilient, proactive, and results-driven with a growth mindset
Passion for premium brands; knowledge of the local beer industry is an advantage

We regret to inform only shortlisted candidates will be notified.

Carlsberg Malaysia: Brewing for a Better Today and Tomorrow

For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.