Senior Key Account Manager

We are seeking an experienced and driven Senior Key Account Manager to lead our key accounts portfolio and drive performance across our sales channels. In this role, you will manage strategic customer relationships, guide a high‑performing team, and execute commercial strategies that strengthen our brands and accelerate growth.

If you are passionate about sales leadership, strategic account development, and shaping impactful commercial outcomes, this could be the perfect opportunity for you.

What you’ll be doing

Drive business performance & strategic growth

• Lead the development and execution of area sales plans aligned with regional and company objectives.
• Achieve revenue, distribution, and market share targets across assigned key accounts.
• Monitor performance metrics and implement strategies to drive continuous improvement.

Lead key account strategy & customer partnerships

• Build and maintain strong relationships with major customers, distributors, and key opinion leaders.
• Translate market, customer, and consumer insights into commercial opportunities and action plans.
• Drive negotiations, contract management, and joint business planning to maximize value and efficiency.

Strengthen sales execution excellence

• Ensure availability, visibility, and right product mix across channels and outlets.
• Drive effective trade promotions, in‑market initiatives, and brand activations in partnership with Marketing.
• Analyse competitor activities and contribute to robust counter‑strategies.

Enable operational & financial performance

• Manage area sales budgets, optimise ROI, and ensure efficient spend.
• Improve forecasting accuracy, sales processes, and route‑to‑market efficiency.
• Review distributor performance regularly and drive corrective actions to maximise growth.

Lead, develop & grow a high‑performing team

• Lead a team of sales professionals towards execution excellence and strong engagement.
• Coach, develop, and build capabilities to create a high‑performance, growth‑driven culture.
• Create a collaborative, positive, and inclusive working environment that supports individual and team success

What we’re looking for

• Strategic and influential leader with the ability to translate big‑picture goals into actionable commercial plans—and inspire the team to deliver excellence.
• Consumer‑ and customer‑centric thinker who leverages insights to create value for customers, shoppers, and consumers.
• Resilient, solutions‑oriented professional who thrives in dynamic environments, makes timely decisions, and leads with clarity and confidence.
• Collaborative communicator who builds trust, strengthens partnerships, and influences stakeholders across all levels

What you can expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people—through coaching, continuous An organisation that invests in your growth and empowers you to excel

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high‑energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements:

• At least 7 years of progressive sales management experience, preferably in FMCG.
• Proven experience in leading and developing teams.
• Degree in Business, Commerce, Marketing, or equivalent
• Strong command of written and spoken English.
• Able to travel extensively as required.

We regret to inform only shortlisted candidates will be notified.

Carlsberg Malaysia: Brewing for a Better Today and Tomorrow

For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.