Senior Key Account Manager

We are looking for a driven and strategic Senior Key Account Manager (National Key Accounts) to lead and grow our national key accounts portfolio. In this role, you will build strong customer partnerships, drive commercial performance, and unlock new growth opportunities across major retail channels.

If you’re passionate about shaping winning commercial strategies, growing key accounts, and creating impact at scale—this is your opportunity.

What you’ll be doing

Drive key account growth & business performance

• Manage and grow assigned national key accounts to achieve sales, revenue, and profitability targets
• Develop and execute short- and long-term business plans aligned with company objectives
• Identify opportunities to expand business, introduce new products, and increase market share

Build strategic customer partnerships

• Develop and maintain strong relationships with key retailers, buyers, and business partners
• Conduct regular business reviews to understand customer needs, market trends, and shopper behaviour
• Lead negotiations, contract discussions, and joint business planning to maximise mutual value

Deliver commercial & in-store execution excellence

• Collaborate with Marketing and Channel teams to implement impactful trade programmes and promotions
• Ensure effective in-store visibility, activations, and execution across key accounts
• Monitor competitor activities and adapt strategies to stay ahead in the market

Strengthen financial & operational performance

• Manage account budgets, ensuring efficient spend and strong ROI
• Analyse sales performance, forecasting, and account profitability
• Ensure smooth rollout of sales and operational activities across accounts

What we’re looking for

• Strategic and commercially driven thinker with strong business acumen
• Strong relationship builder with excellent negotiation and influencing skills
• Customer- and consumer-focused mindset with the ability to translate insights into action
• Resilient and agile, with the ability to thrive in a fast-paced environment
• Collaborative communicator who partners effectively across teams and stakeholders

What you can expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people—through coaching, continuous An organisation that invests in your growth and empowers you to excel

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high‑energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements:

• Bachelor’s Degree in Business, Commerce, Marketing, or equivalent
• Minimum 5–7 years of key account management experience, preferably in FMCG
• Strong understanding of account profitability, budgeting, and financial management
• Proven experience in managing major retail/key accounts

We regret to inform only shortlisted candidates will be notified.

Carlsberg Malaysia: Brewing for a Better Today and Tomorrow

For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.