Social Media & Content Manager

Are you passionate about creating meaningful engagement and building strong brands in the digital space? Do you thrive in a fast-moving environment where creativity meets data? At Carlsberg Sweden, we’re looking for a Social Media & Content Manager who can turn insights into action and brand values into social buzz.

About the Role

In this role, you will be responsible for the operational management of our social media channels across several brands within Carlsberg Sweden’s portfolio. Working closely with the Head of Media and Brand Managers, you will create and execute content strategies that enhance brand visibility, engagement, and relevance in the ever-evolving social landscape.

You will be the go-to expert for social media — from content planning and creation, to data analysis and community engagement. You’ll ensure our brands stay culturally relevant, trend-aware, and authentic to consumers.

Key Responsibilities

• Own the content calendar and drive proactive publishing across platforms (Instagram, YouTube, Facebook, TikTok, Snapchat, etc.)
• Plan and create engaging content (copy, image, and video) in line with brand strategy and tone of voice
• Use social media management tools and analytics platforms (Meta Business Manager, Google Analytics, etc.) to analyze performance and continuously optimize
• Track platform trends, features, and audience behavior to improve reach and relevance
• Lead community management by listening, responding, and actively engaging with followers
• Collaborate cross-functionally with internal teams to align messaging and campaign execution
• Utilize AI tools and editing software (e.g. Adobe Creative Suite, Canva, etc.) to produce impactful, on-brand content

Who You Are

• You have a relevant academic background and 2–4 years of hands-on experience in social media marketing
• Fluent in Swedish and English, with excellent writing and communication skills
• Strategic and data-driven, yet highly creative — you know how to capture attention and build engagement
• Strong understanding of social platforms, algorithms, and best practices
• Skilled in content creation, including basic photo/video editing
• Passionate about new technology and tools — you're always testing and learning the next big thing
• Open, collaborative, unpretentious — you believe great work happens when we challenge each other respectfully

How to Apply: 

Please submit your application as soon as possible as we work with continuous selection. The application deadline is June 22, and we aim to follow up with candidates as soon as possible. However, due to the summer holiday period, there may be a pause in the recruitment process. We appreciate your understanding and patience!

Why Carlsberg?

Carlsberg Sweden is one of the country’s most iconic beverage companies, with over 50 brands including Falcon, Carlsberg, Eriksberg, Ramlösa, Festis, Somersby, and Pepsi. As part of the Carlsberg Group, with over 40,000 employees, you'll have the opportunity to grow in an international environment where both local and global perspectives matter.

At Carlsberg, we believe in Growth Culture – a culture driven by positive energy, empathy, and a strong focus on the consumer. We make quick decisions to drive change and improvement, always while maintaining high quality. Here, you’ll have the opportunity to thrive in a dynamic and supportive environment where each individual’s growth is valued. We lift each other up to reach our full potential, and together, we brew for a better today and tomorrow.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.